Even though Diwali is commonly perceived as a period when people prefer spending time with family and friends, a study shows otherwise. This year, people spent more time swiping on dating app Tinder during Diwali time than the rest of October, according to a study.
According to data collated by Tinder, the app usage was on the rise beginning October 8. They looked at the swiping habits of people in New Delhi, Mumbai, Bengaluru and Pune, read a statement.
Pune led the way with 45 per cent increase, followed by Bengaluru and Mumbai, with 35 per cent and 30 per cent. Delhi came in fourth with 25 per cent increase in the usage.
The app also recorded a 65 per cent increase in ‘Super Likes’ from the first day of Diwali to the last.
The time between 4pm to 7pm on Sunday was when the app saw users being most active.
Explaining this trend, Mumbai-based clinical psychologist Sonali Gupta said: “As humans, we are likely to give ourselves the permission to not do any chores, and just see Sunday as rest day, before hectic Monday arrives again. So, after we have caught on our sleep, evenings end up being the perfect time to connect with someone new.