Juniors Fashion Week (JFW) held its second runway showcase of Spring Summer 2018 at Chennai recently. The event featured new collections from leading brands for children of the age group between four and 14.
Apart from brands, the highlight of the show was the confidence that the models exhibited. The revered audiences were bewitched by both the effortless beauty and classic style on the JFW Runway showcase.
The showcase was preceded by a workshop, where models were trained by experts to discover their best version. It was helmed and moderated by noted choreographer, Jessica Gomes Surana.
More than 200 children showcased collections of all international brands such as US Polo Assn. Kids, Flying Machine Boys, The Children’s Place, Marks and Spencer and ELL Fashionably Young.
US Polo Assn. Kids showcased a collection consisting of holiday shirts, classic sports dresses, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses for girls.
The Children’s Place (TCP) caught eyes as it brought out a special range of beach themed shirts, nautical prints and tropical shorts. ELL featured Indian ethnic collection, which happens to be the brand’s USP ever since its commencement.
Flying Machine Boys’ Spring-Summer collection drew inspiration from some of the signature designs of the brand. The styles combined catchy and contemporary trends in childrens fashion. The entire range was groovy, cool and trendy for young boys.
CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd, Alok Dubey, said, “We are pleased to have partnered with Juniors Fashion Week for the third year in a row. It is a wonderful platform for us to showcase our ‘Spring Summer Collection’ for 2018, which is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience.”
Managing partner, ELL Fashionably Young, Gopal Bherwani, said, “We are proud to be associated with Junior’s Fashion Week as this is the platform which out reached our brand to a larger audience, and showcased our collection with a brand-oriented perspective.”
Being a child-centric affair, the show had attendance from global brand representatives, HNI buyers and bloggers.