British menswear, womenswear and accessories brand Ted Baker has set foot in India with its maiden store here. The brand has been brought to India in partnership with Aditya Birla Fashion and Retail Limited. Amit Pande, Brand Head, Aditya Birla Fashion and Retail Limited, said, “Ted Baker is an iconic brand and we are excited to bring it to our Indian consumers, who have a personal sense of style and appreciate good design, with a perfect blend of British sophistication. The brand will cater to both men and women in the luxury space”. ALSO READ: After Oprah Winfrey and the Clooneys, Gucci donates half a million dollars to support anti-gun violence rally
Situated at the capital’s newest fashion destination Chanakya Mall, the 1,600 sq ft store continues the brand’s legacy to have interiors that are bespoke to their location, taking into account the surroundings and local culture.
Starting with the rich jewel tones in traditional Indian dress, the designer has juxtaposed these with inspiration drawn from the crown jewels for a uniquely British twist. ALSO READ: Gucci’s Milan Fashion Week show under fire again, Giorgio Armani takes a jab
Ray Kelvin, founder and CEO of Ted Baker shared, “Ted tries very hard to bring personality out in everything that he does – a fundamental measure of a brand’s success. He doesn’t want to be ordinary or like anybody else. From subtle embroidered details in the clothing to amusing notes on the packaging, everything that bears the Ted Baker name always offers absolute quality and that little bit more. It all comes down to his belief in making fashion, and life in general, fun. All of which creates an individual and quirky viewpoint on fashion and which keeps the customer coming back for more.”.