Gucci is one of the world’s most beloved brands, known for its designs that are both innovative and timeless. Recently revived by a fresh new perspective courtesy of Creative Director Alessandro Michele, Gucci has taken center stage in the fashion world with a bold, maximalist aesthetic and must-have pieces. A lot has changed with the brand since Michele took the helm of the luxury label in 2015, yet its rich history is still mapped in the brand’s iconic DNA.
These days, most everyone is “obsessed with Gucci,” but only true fans will know the facts and history of Gucci ahead. Are you familiar with Florentine fashion house’s historic origins? Do you know why the brand’s covetable mulesand loafers have that metal detailing or how its famous Bamboo bag came to be? Want to find out just how you know about the brand fashion girls can’t get enough of? We’ve assembled five facts we bet you never knew about the history of Gucci below. It’s time to test your knowledge.
Guccio Gucci began his small leather goods and luggage company in Florence, Italy, in 1921. He had previously worked at the famed Savoy Hotel in London, and this experience inspired him to bring the taste of the English nobility into the goods he created.Gucci’s first big clients were, as the brand says, “horse-riding aristocrats,” and they clamored for equestrian gear. This is where the brand’s famed horse-bit detail comes from.
When Italy was under a fascist dictatorship in the 1940s, leather was difficult to come by, so the company experimented with other materials like linen and burnished cane. The burnished cane bag, also known as the Bamboo bag, became so popular that it’s still produced today.The now-famous flora-print silk scarf was first made at the personal request of none other than Grace Kelly, in 1966. Gucci had artist Kris Knight reimagine the print for the Cruise 2015 collection, but its other iterations are still available.